Hi, Reader.

Welcome to Podcasting in Professional Services. Each week, you'll get podcasting research, trends, and examples. Let's dive in 👇

Video is important for podcasting, but NOT at the expense of the audio experience

In our 2026 State of Podcasting in Professional Services research study, active listeners of business podcasts reported being 3x more likely to tune in while driving vs at a computer.

Think about that for a minute. I can't tell you how many times I see and hear from podcasting experts about how VIDEO IS SO IMPORTANT.

Let's be real: video is an accelerant. Not a podcasting necessity.

Video might get people to tune into their first episode. But after that? The magic happens OUTSIDE the 9-5:

...while driving a car
...while walking the dog
...while mowing the lawn

So go ahead; cut those short clips. Upgrade your camera and studio lighting. Add lower thirds and scene transitions.
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But NOT at the expense of the audio experience.

Disagree? Reply to this email and I'd love to hear your perspective.

Ok. Now let's get into some recent examples from the Red Cedar Marketing portfolio:

Crazy Stupid Rebrands (and How to Avoid Catastrophe)

Austin, Joe, and MB break down the most common rebranding mistakes firms make. Filled with rom-com references and framed as a fast-paced card game inspired by 'Apples to Apples,' this episode explores how rebrands can either spark a new era of growth—or spiral into confusion.

What Other Industries Know About Growth (That You're Missing)

Professional services firms love to say, “Our industry is different.” But what if that belief is exactly what’s holding you back?

In this episode of Breaking BizDev, John and Mark challenge the echo chamber thinking that keeps firms stuck. They break down what fast-growing firms in AEC, accounting, agencies, and wealth management are doing differently—and what you might be missing.

Scaling Without Chaos: How AI Is Changing the Game for Small Businesses

In this episode of The Scalability Code, Matt Haney sits down with Tara Kinney, founder of Atomic Revenue, to unpack what it really takes to scale a business in today’s AI-driven world.

In case you missed it...

• ​History of Podcasting: From '80s Radio Tech to Booming Industry​
• ​Podcasting at Conferences: Turning A Booth Into a Pop-Up Studio​
• ​How to Get Podcast Guests For Your Business Show​
• ​Audio vs Video Podcasts: Which Makes Sense for You?​

Let's take your show to the next level 🚀

Red Cedar Marketing help experts and professional services firms launch and grow podcasts that actually make a business impact. Here are a few ways we help clients:

• New show launch + pilot programs
• Podcast audit, benchmarking, and roadmapping
• Managed podcast growth + marketing
• Sponsorship development + monetization
• Video clip production & distribution
• Guest outreach and guest booking

Want to learn more?
Reply to this email to start a conversation directly with me.

Cheers,
- John