Hi, Reader.

Welcome to Podcasting in Professional Services. Every week, I pull together what’s happening behind the scenes at Red Cedar Marketing; new episodes, experiments, and ideas in motion.

Think of my emails like an open journal from the trenches of podcast-driven growth.

Podcasting Research: 5 Minutes for a Survey?

Right now, we're conducting research on both creators and consumers of podcast content. We will package these insights into a report, which will be published in Q1 2026.

Whether you listen to podcasts, or if you're a podcaster yourself...we'd love for you to participate in this 5 minute survey.

Finding the Courage to 'Humble Brag' About Your Work, with Aaron Moncur

Your work is relevant. So how to you find the courage to promote your past performance?

In this episode, ‪I sat down with Aaron Moncur, Owner of ‪Pipeline Design & Engineering‬ and host of the Being An Engineer podcast. Aaron shares what he believes is broken about business development for engineering firms, and offers a peek behind the curtain to his layered marketing program, which includes a podcast, community, and in-person events.

Renovate or Rebuild: What to Do When the Old Cottage Can’t Keep Up

Should you renovate or rebuild your lakeside cottage? On this episode, James Pitropov, Principal Architect at Lakeside Architecture Inc shares how to decide what’s worth saving—from family memories to grandfathered footprints—in your lakeside cottage.

Featuring a stunning Georgian Bay project in Killarney, this episode shows how thoughtful design can turn limitations into possibilities.

How To Work On (Not In) Your Business, with Steve Firestone

Are you leading with a vision and strategy? In this episode of the Ground Transportation Podcast, Ken Lucci sits down with Steve Firestone, founder of Firestone Strategies Group. They discuss essential strategies for small transportation businesses, focusing on financial acumen and strategic planning.

In case you missed it...

• A History of Podcasting: From 1980s Tech Radio to Multi-Billion Dollar Industry
• Podcasting at a Conference: Transform Your Booth Into a Pop-Up Studio
• How to Get Podcast Guests For Your Business Show (Even If You’re Just Starting Out)
• Audio vs Video Podcasts: Which Makes Sense for Your Marketing Strategy?

Ready to scale your expertise?

Podcasts are viable ways for firms to build trust with buyers, accelerate network growth, and generate endless content...at scale!

I help experts like you launch and grow business podcasts that actually make a business impact.

Here are a few of the services we provide at Red Cedar Marketing:

• Podcast positioning, marketing, operations consulting
• New show launch + pilot programs
• Sponsorship development
• Video clip production & distribution
• Guest outreach and guest booking

Want to learn more? Reply to this email, or book some time on my calendar.

Cheers,
- John