Hi, Reader.

Welcome to Podcasting in Professional Services. Each week, you'll get podcasting research, trends, and examples. Let's dive in 👇

In-Studio Recordings: A Higher Quality Podcasting Alternative

Podcasts can be fairy straightforward to produce when all participants are remote. But when podcast hosts and guests start to get together in the same room to have a conversation, it adds a new level of complexity.

Recently, I caught up with Austin, Joe, and MB from Hinge at the Richmond Podcast Studio in Richmond, VA, to record an in-studio episode revealing new insights from Hinge's brand new 2026 High Growth Study.

I was impressed with their setup and how effectively they used the space. We customized the backdrop to reflect the main purple color for the show, and there's even a branded hat on the shelf behind Austin's head. Studio lighting brought the stage to life, and three main camera angles captured the conversation in 4K resolution.

This recording setup produced a high-quality result. It did come with some challenges. Primarily dealing with enormous file sizes 😅 but the final product was worth it.

Want to see how it turned out? Check out the first example from the Red Cedar Marketing portfolio below 👇

This or That: What High-Growth Professional Services Firms Do Differently

What actually separates high-growth professional services firms from everyone else?

In this in-studio episode of Spiraling Up, Austin, Joe, and Mary-Blanche break down insights from Hinge’s 2026 High Growth Study using a fast-paced “This or That” format.

This isn't a boring Q&A. No way. Not on Spiraling Up. This is a competitive match between Joe and Austin to see who knows the market better and claim bragging rights for an entire year.

5 Business 'Black Holes' Draining Your Time, Culture, and Profit

Some black holes aren’t light-years away—they’re hiding inside your firm.

In this episode of Breaking BizDev, John and Mark break down the business black holes that quietly drain time, energy, and profitability inside professional services firms. These aren’t obvious problems. They’re accepted norms that feel productive but actively work against growth.

See It. Report It. Stop It: Fighting Human Trafficking

As part of National Human Trafficking Awareness Month in January, James Blain sat down with Lexi Higgins from Truckers Against Trafficking (TAT) for a conversation about how transportation professionals are in perfect position to be the eyes and ears of law enforcement.

In case you missed it...

• ​History of Podcasting: From '80s Radio Tech to Booming Industry​
• ​Podcasting at Conferences: Turning A Booth Into a Pop-Up Studio​
• ​How to Get Podcast Guests For Your Business Show​
• ​Audio vs Video Podcasts: Which Makes Sense for You?​

Let's take your show to the next level 🚀

I help experts like you launch and grow business podcasts that actually make a business impact. Here are a few of the services we provide at Red Cedar Marketing:

• Podcast strategy and operations consulting
• Podcast marketing roadmaps and implementation
• New show launch + pilot programs
• Sponsorship development
• Video clip production & distribution
• Guest outreach and guest booking

Want to learn more? Reply to this email, or book some time on my calendar.

Cheers,
- John