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Podcasting in Professional Services, with John Tyreman 🎙

🎙2Bobs and the benefits of having a podcast co-host

Published 10 months ago • 1 min read

Hi, Reader.

Welcome to Podcasting in Professional Services—the newsletter for business podcasters.

Today, we're going to explore the opportunity and benefits of finding a podcast co-host.

Podcast Example: 2Bobs

What do you get when two opinionated and well-respected business consultants record and publish conversations?

One of the top podcasts in professional services.

Since 2017, David C. Baker and Blair Enns have published more than 200 value-rich episodes on the art of creative entrepreneurship through their show, 2Bobs.

Recently, David and Blair joined Podcasting in Professional Services to share their experience running 2Bobs, the benefits of co-hosting a podcast, and the impact their show has had on each of their businesses.

Stuck in a podcast rut? Find a co-host.

Most podcasts in professional services are hosted by a single person. Recently, I looked at a sample of more than 150 shows across accounting, financial services, AEC, consulting, and legal industries.

I found something interesting—only 3-in-10 shows have multiple hosts 🤯

If you're considering launching a show, finding a podcast co-host can diversify your business show.

If you're an established podcaster, having a co-host can make the entire experience more fun and enjoyable. (Believe me, I've been on both sides of that coin).

Action item: create a shortlist of possible co-hosts

Finding a good co-host is like searching for a good referral partner. Here are some of the criteria I recommend to my clients:

  1. Their target audience overlaps with yours
  2. They offer a non-competitive, possible complementary service
  3. They have a different worldview than you do
  4. You enjoy having a conversation with them

You may or may not know someone who would be a good fit to co-host a show with you. If it's something you're thinking about, these filters might be worthwhile remembering as you're doing networking.

I hope you enjoyed this edition of Podcasting in Professional Services. Thank you so much for reading. If you have any questions or feedback, please reply to this email.

Cheers,
- John

PS—Need support growing your show? Book some time with me to learn more about how I help businesses grow via a podcast-centric marketing strategy.

107b E Davis St., Culpeper, VA 22701
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Podcasting in Professional Services, with John Tyreman 🎙

A newsletter designed to help business podcasters grow their show.

Every week, you'll get three things: 1) Perspective from successful business podcasters, 2) Research about podcasting, 3) New ideas to help grow your show.

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