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Podcasting in Professional Services, with John Tyreman 🎙

🎙Amtower Off Center: Embracing New Channels in GovCon Marketing

Published 10 months ago • 1 min read

Hi, Reader.

Welcome to Podcasting in Professional Services—the newsletter for business podcasters.

Each edition features a profile of a business podcaster, documenting their journey and podcasting experience.

Podcast Example: Amtower Off Center

The GovCon market is made up of niches. Podcasting is like on-demand niche radio.

‬Mark Amtower, the host of Amtower Off Center," part of the ‪Federal News Network‬, is a leading expert in GovCon marketing and LinkedIn advising.

Known for his deep understanding of the government market and strategic insights, Mark has been helping businesses navigate the complexities of government contracts for years. In this episode, you'll learn:

  • How Mark leverages podcasts as a powerful tool for business development and client relationship building
  • Why adopting new communication channels is crucial, particularly in the typically slow-to-adapt government market
  • The strategies behind creating an engaging LinkedIn profile and connection strategy for government contractors
  • Mark's expert advice on starting your own podcast and standing out in niche-heavy markets
  • How consistent podcasting can position you as a subject matter expert in the business landscape

Listen to my interview with Mark on Apple, Spotify, or watch on YouTube.

This Week in Podcasting: Platform Analytics

I'm trying out a new segment of my newsletter — This Week in Podcasting — where I share something noteworthy that might be of value to you, Reader.

Recently, I've had a few people ask me about how to do deeper dives into their podcast analytics beyond what they see in BuzzSprout or LibSyn.

I was surprised to find that they didn't know that Apple and Spotify had their own platform analytics, which offers deeper insights, like % of episode consumed, and total number of 'followers'.

Here are links where you can log in and take a trip down the analytics rabbit hole:

I hope you enjoyed this edition of Podcasting in Professional Services. Thank you so much for reading. If you have any questions or feedback, please reply to this email.

Cheers,
- John

PS—Need support growing your show? Book some time with me to learn more about my podcast advisory, production, and marketing services.

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Podcasting in Professional Services, with John Tyreman 🎙

A newsletter designed to help business podcasters grow their show.

Every week, you'll get three things: 1) Perspective from successful business podcasters, 2) Research about podcasting, 3) New ideas to help grow your show.

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