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Podcasting in Professional Services, with John Tyreman 🎙

🎙️Audio vs Video: Which makes the most sense for your podcast?

Published 6 months ago • 1 min read

Hi, Reader.

Welcome to another edition of Podcasting in Professional Services—the newsletter for business podcasters.

Today, were going to explore a heated debate in the world of podcasting: audio vs video podcasts

Audio vs Video Podcasts: Which Makes Sense for Your Marketing Strategy?

Be careful whose advice you listen to when it comes to podcasting.

There is no one-size-fits-all approach. Let’s face it, the focal point is your personality and you have very real time and budget constraints.

So when it comes to audio vs video podcasts, which makes the most sense for your business?

In the marketing world, there are some strong opinions on certain debates:

  • Gated vs un-gated content
  • Brand vs performance
  • Organic vs paid

Within the podcasting world, the big debate is audio vs video.

As you would imagine, folks successful growing a YouTube channel tend to have a strong bias toward video.

On the other hand, legacy podcasters tend to look down on video, saying podcasts were meant to be consumed audibly, not visually.

I can already hear the arguments starting…

With so much noise in the marketplace, I wrote an article to cut through the noise and offer you strategic reasons why you might choose one over the other.

Continue reading the article here.

Ready to scale your expertise?

Podcasts are viable ways for firms to build trust with buyers, accelerate network growth, and generate endless content...at scale!

I help experts like you launch and grow business podcasts that actually make a business impact.

Here are a few of the services we provide at Red Cedar Marketing:

  • Positioning & strategy
  • New show launch support
  • Voiceovers & advertisement production
  • Short-form content & distribution
  • Securing guest interview appearances

Want to learn more? Reply to this email, or book some time on my calendar.

Cheers,
- John

107b E Davis St., Culpeper, VA 22701
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Podcasting in Professional Services, with John Tyreman 🎙

A newsletter designed to help business podcasters grow their show.

Every week, you'll get three things: 1) Perspective from successful business podcasters, 2) Research about podcasting, 3) New ideas to help grow your show.

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