Hi, Reader.

Let’s be honest—building an audience from scratch sucks.

You start shouting into the social media void, watching likes and comments trickle in like molasses, and wondering if it’s even worth the effort.

But what if there was another way?

What if you could build an audience while you grow a network of ideal clients?

Even if you have 0 followers, a business podcast can accelerate your network growth and flip the power dynamic.

Think about it. "Wanna be a guest on my podcast?" is a much stronger offer than "Want to schedule a Zoom call next week?"

With a podcast, you offer a platform for strategic conversations you normally wouldn’t be able to have. The best part? These conversations are with people that represent your ideal clients, referral sources, or industry experts that exude credibility.

Any followers and fans that come as a result are gravy.

The good news? You don’t need 10,000 followers to launch a podcast that drives real business results.

Smaller professional services firms are using podcasts to open doors, deepen relationships, and build authority without a massive following.

And it works—if you focus on the right strategy.

This week’s post breaks it down:
🎙️ How to Start a Podcast With No Audience​

You’ll learn how to skip the “build it and pray” phase—and use your podcast to accelerate your network from day one.

Ready to launch a podcast for your firm?

I help experts like you launch and grow business podcasts that build trust with buyers, accelerate network growth, and generate endless content.

Want to learn more? Reply to this email to start a conversation.

Cheers,
- John