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Podcasting in Professional Services, with John Tyreman 🎙

🎙Idea Climbing: How to Interview Successful People, with Mark J. Carter

Published 10 months ago • 1 min read

Hi, Reader.

Welcome to Podcasting in Professional Services—the newsletter for business podcasters.

Each edition features a profile of a business podcaster, documenting their journey and podcasting experience.

Podcast Example: Idea Climbing

What would happen if you interviewed more than 500 successful people?

‬Embark on a journey with Mark J. Carter, host of the "Idea Climbing" podcast, as he shares his extensive experience of conducting over 500 interviews with successful people that has helped him learn and grow. Alongside hosting a podcast, Mark is also the author of "Idea Climbing," a book dedicated to building support systems for new ideas. In this episode, you'll learn:

  • The significance of starting a podcast despite imperfections and the importance of consistency over time
  • How podcasting can serve as an effective networking tool and open doors to new business ventures
  • Why Mark prefers a human and conversational approach to marketing content over highly scripted presentations
  • Key interviewing skills that help in building engaging stories and authentic conversations with guests
  • Strategies for repurposing podcast content to create evergreen material that resonates year-round

Listen to my interview with Mark on Apple, Spotify, or watch on YouTube.
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Cheers,
- John

PS—Need support growing your show? Book some time to learn more about our podcast advisory, production, and marketing services.

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Podcasting in Professional Services, with John Tyreman 🎙

A newsletter designed to help business podcasters grow their show.

Every week, you'll get three things: 1) Perspective from successful business podcasters, 2) Research about podcasting, 3) New ideas to help grow your show.

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