Not enough time? You just don't want it bad enough.

Hi, Reader.

Time pressure is real. But when time becomes an excuse for not doing sales or marketing work, the question then becomes 'do you really want it bad enough?'

"Not enough time" for marketing and sales really means "It's not a priority"

We all have the same 24 hours in a day. So why are some people able to build massive social media followings and engaged podcast audiences?

The short answer? They put in the work.

In our 2026 State of Podcasting in Professional Services report, only 25% of business podcasters identified "scheduling / time constraints" as a top challenge of hosting a podcast.

Ahead of time, the bigger challenges facing business podcasters were audience growth, measuring ROI, and monetization.

How Bob Borson built 'Life of an Architect' on the margins

In this episode of Podcasting in Professional Services, Bob Borson, a principal at the multidisciplinary firm BOKA Powell and the creator behind the hugely successful Life of an Architect brand, joins the show to share his 16-year journey.

It all started with a blog during the 2008-2011 recession as a way to learn new skills and stay creatively relevant, which eventually blossomed into a massive platform reaching up to 350,000 people a month.

But here's the thing: while writing articles for the blog and recording podcast media, Bob has always been a practicing architect working up to 60 hours week. He built his media brand on his own time and his own computer...which paid dividends down the line.Watch on YouTube.

Bob Borson shares the transition from blogging to podcasting, why maintaining fierce independence over your content is crucial, and the real "secret sauce" to long-term consistency. In this episode, you'll learn:

How an 8-year blog set the stage for a massive podcast launch
Why refusing company equipment kept Bob's brand independent and protected his IP
Why a co-hosted format worked better than an interview series
That honoring self-commitments and never missing a deadline drives consistency
How topics shifted from basic design to firm leadership as Bob's career advanced

Watch the Full Episode