Every week, you'll get three things: 1) Perspective from successful business podcasters, 2) Research about podcasting, 3) New ideas to help grow your show.
ποΈ Podcasting can grow your firm. But are you ready?
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Podcasting in Professional Services, with John Tyreman π
Every week, you'll get three things: 1) Perspective from successful business podcasters, 2) Research about podcasting, 3) New ideas to help grow your show.
Hi, Reader. In this edition of Podcasting in Professional Services, we'll explore the history of podcasting, a new show for young GovCon professionals, and a delightful note from a podcast host we helped go from audio to video. Let's dive in π A History of Podcasting: From 1980s Radio Tech to Multi-Billion Dollar Industry Podcasting isnβt a fad that will go away like Clubhouse or Threads. In fact, podcasting has roots in the 1980s and sits alongside email and search as one of the...
Hi, Reader. A week or so ago, I posted on LinkedIn about a content framework that has been coming into focus: the podcast marketing funnel. It sparked some thoughtful responses from marketers, podcast hosts, and firm leaders. Naturally, I wanted to take a moment to expand on the subject and some of the points people chimed in with. Hereβs the core insight: Discovery happens on video. Engagement happens in audio. Across several business podcasts my team and I produce, I noticed a consistent...
Hi, Reader. When you hear a new song for the first time, you might not like it. But after you hear it a few times, it starts to grow on you. Before long, it becomes your new favorite song and you can't believe you didn't like it when it first came out. Has this ever happened to you? It's psychology at play, and you can use this cognitive bias to help market smarter. Because, when it comes to marketing your professional services firm, the song must remain the same. On the latest episode of...