Hi, Reader. Will history repeat itself like how MTV killed rock n' roll? Sure, Netflix and YouTube are now considered 'podcasting' platforms...but let's be real; the act of listening to a podcast extends far beyond a screen. And since this newsletter edition beats up on video to some degree, I've paired this topic with an interview with a host from an audio-only podcast in the accounting space. Let's dig in ๐ Business podcasts are the 2nd most active genre First, there is a common...
about 1 month agoย โขย 3 min read
Hi, Reader. First of all, I'd like to apologize for not sending a newsletter edition in the last month. Red Cedar Marketing is growing and I've been onboarding two new clients in July with two more coming in August. If you know any fantastic video podcast editors, please send them my way! What do we mean by 'thought leadership'? There's some people in professional service industries who believe 'thought leadership' is simply regurgitating existing information from influencers and AI tools....
about 2 months agoย โขย 2 min read
Hi, Reader. Everyone wants to know about the ROI of podcasting. But what happens in a parallel universe if you *don't* launch a podcast? Most business leaders interested in launching a show believe it's a tool to generate more business. Yes. Podcasting is absolutely a new business generator. But it's so much more than that... Along your podcasting journey, you'll start to feel your confidence increase after publishing just one episode. After 10 episodes, your visibility starts to increase....
3 months agoย โขย 2 min read
Hi, Reader. Whether you're marketing your firm, practice, personal brand, or podcast, the same principle is true: emulating competitors dissolves what makes you unique So when it comes to building an audience for your business podcast, it's unproductive to look at what other podcasts are doing... Instead, your best bet is to seek out your target listeners and engage with them. How business podcast listeners discover new shows Earlier this year, Red Cedar published the 2026 State of Podcasting...
3 months agoย โขย 2 min read
Hi, Reader. Time pressure is real. But when time becomes an excuse for not doing sales or marketing work, the question then becomes 'do you really want it bad enough?' "Not enough time" for marketing and sales really means "It's not a priority" We all have the same 24 hours in a day. So why are some people able to build massive social media followings and engaged podcast audiences? The short answer? They put in the work. In our 2026 State of Podcasting in Professional Services report, only...
4 months agoย โขย 1 min read
Hi, Reader. Downloads don't refer new business to youโpeople do. So instead of chasing marketing metrics, focus on building up relationships. The sales will follow. Your Podcast is a Sales Engine. You Just Don't Know It. Most business owners and marketing leaders I talk to want to start a podcast because it will help bring visibility and attention to their brand. This is true. In fact, our 2026 State of Podcasting in Professional Services report found that increased online visibility was...
4 months agoย โขย 2 min read
Hi, Reader. New business opportunities come from conversations with the right people. Podcasting is a platform to have these conversations. And for guests? It's hard to say 'no' Business Podcasting Goes Way Beyond Streams and Downloads I was talking with a client the other day about measuring the success of their podcast. We had been running the show for 12+ months. We knew the marketing benefits; downloads, video views, social impressions... But what was the impact on the pipeline? We...
4 months agoย โขย 2 min read
Hi, Reader. Half of what you see on LinkedIn is written by AI. So how do you fight back? Let's take a closer look... More than 50% of LinkedIn posts are written by AI According to analysis by Originality AI on 8,795 LinkedIn posts, nearly 54% were flagged as generated by artificial intelligence tools like ChatGPT, Claude, Gemini, and others. This begs the question... How do you know posts on LinkedIn weren't written by a ghostwriter or an AI tool? A: You don't. But you also don't have to...
5 months agoย โขย 2 min read
Hi, Reader. Welcome to Podcasting in Professional Services. Each week, you'll get podcasting research, trends, and examples. Today, we're going to explore how you can merge your digital media brand with your live event strategy. Let's dive in ๐ In-Person Events Viewed as Most Impactful by B2B Marketing Leaders According to Hinge's 2026 High Growth Study, hundreds of marketing leaders across professional service industries rated conferences and events as the most impactful element of their...
5 months agoย โขย 2 min read