Hi, Reader. Welcome to Podcasting in Professional Services. Each week, you'll get podcasting research, trends, and examples. Today, we're exploring whether a video podcast is worth it. A disclaimer; I will try to approach this topic with an unbiased lens. But if you catch me drifting too far in one direction please reply to this email and call me out. Audio vs video: the great podcasting debate Podcast evangelists and producers today usually come from two backgrounds: Audio (music, radio,...
14 days agoΒ β’Β 3 min read
Hi, Reader. Welcome to Podcasting in Professional Services. Each week, you'll get podcasting research, trends, and examples. This week, we're talking episode length. Let's dive in π What is the ideal podcast episode length? Recently, we released our 2026 State of Podcasting in Professional Services research study, which challenged some conventional wisdom. For example, many marketing 'experts' claim consumers today have increasingly shorter and shorter attention spans. That may not be...
23 days agoΒ β’Β 4 min read
Hi, Reader. Welcome to Podcasting in Professional Services. Each week, you'll get podcasting research, trends, and examples. Let's dive in π How do active *business* podcast listeners discover new shows? π Recently, we released our 2026 State of Podcasting in Professional Services research study. Part of that exercise was looking at the behavior of listeners of business podcasts alongside hosts. In the research, we identified three main reasons listeners tune into podcasts: to learn...
about 1 month agoΒ β’Β 3 min read
Hi, Reader. Welcome to Podcasting in Professional Services. Each week, you'll get podcasting research, trends, and examples. Let's dive in π Is podcasting slowing down? Or just heating up? π₯ Recently, I posed this question on LinkedIn and got some good feedback. Feel free to jump into the conversation! I was curious about the broader podcasting market, so when looking at podcast stats from Listen Notes, I noticed a small, positive trend. First, the COVID boom in '20 and '21 set the stage....
about 1 month agoΒ β’Β 2 min read
Hi, Reader. Welcome to Podcasting in Professional Services. Each week, you'll get podcasting research, trends, and examples. Let's dive in π Video is important for podcasting, but NOT at the expense of the audio experience In our 2026 State of Podcasting in Professional Services research study, active listeners of business podcasts reported being 3x more likely to tune in while driving vs at a computer. Think about that for a minute. I can't tell you how many times I see and hear from...
about 1 month agoΒ β’Β 2 min read
Hi, Reader. Welcome to Podcasting in Professional Services. Each week, you'll get podcasting research, trends, and examples. Let's dive in π In-Studio Recordings: A Higher Quality Podcasting Alternative Podcasts can be fairy straightforward to produce when all participants are remote. But when podcast hosts and guests start to get together in the same room to have a conversation, it adds a new level of complexity. Recently, I caught up with Austin, Joe, and MB from Hinge at the Richmond...
3 months agoΒ β’Β 2 min read
Hi, Reader. Welcome to Podcasting in Professional Services. Each week, I share podcasting research, trends, and examples. Let's dive in π Top opportunities for business podcasters in 2026 More than 70+ hosts and 60+ listeners have filled out our business podcast survey. We are keeping it open for one last week before we analyze the data and finalize the report. If you haven't already taken the survey, participate here and get exclusive access to the full report. Today, we're taking a look at...
3 months agoΒ β’Β 2 min read
Hi, Reader. Welcome to Podcasting in Professional Services. Each week, I share podcasting research and trends. Let's dive in π Listeners are 4x more likely to tune in while driving than sitting in front of a computer. More than 100 hosts and listers have filled out our business podcast survey. The full report will be published in early 2026. If you haven't already taken the survey, your input would be super helpful! Participate here. Today, we're taking a look at how listeners tune in to...
3 months agoΒ β’Β 2 min read
Hi, Reader. Welcome to Podcasting in Professional Services. Each week, I share podcasting research, trends, and featured episodes from the Red Cedar Marketing portfolio. Let's dive in π 50% of business podcast listeners are tuning in weekly More than 100 hosts and listers have filled out our business podcast survey. The full report will be published in early 2026. Your input would be super helpful! Participate here. Each week, I like to share an early insight. This week, we're taking a look...
4 months agoΒ β’Β 2 min read